• This is Feisty
  • A rural heart
  • With big city ideas
FIERCE CREATIVE WORKS
BRING IT ON
2016 CCMA Awards
BRONWIN PARKS HONOURED WITH RECORDING PACKAGE OF THE YEAR NOMINATION
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WHO IS FEISTY?

Feisty Creative is the design outlet for Creative Director Bronwin Parks. Her career, spanning over twelve years, began in Toronto and has taken her to campuses and conferences across this great country to speak as an ambassador for great design. Bronwin’s rural roots paired with big city agency experience give her unique insight into industries of all types. This blend of rural and urban influence spills over into much of her work and has become a sought after aesthetic for many clients. Today the Feisty headquarters is located in Victoria, Canada, with a satellite outpost in Toronto. Feisty Creative partners with brilliant people across industries to develop outstanding designs.

Bronwin Parks profile photo

Brand Identity

Website Design

Brand & Digital Strategy

Content Marketing

Social Media

Mobile

Packaging

Corporate Collateral

Messaging

Environmental Graphics

Data Visualizations

Promotional Programs

THE WORKS
A SMALL SAMPLE OF WHAT WE HAVE CREATED OVER THE YEARS.

We’re adding projects regularly as we update our catalogue of work. We can’t wait to show you all our favourite creations. Thank you for your patience.

Greenpeace

Karen Lee Batten

Robyn and Ryleigh

Leah Daniels

Tristan Horncastle

Onload Solutions

Jann Arden

Unison Fund

Lorde

AIDS Candlelight Vigil

Blake Reid

Point B Fitness

Johnny Reid

Twin Kennedy

Down With Webster

Spirit of the West

I am absolutely thrilled with this package. It looks fantastic; it's classy and humorous and timeless It's perfect... brilliant effort.

- John Mann, Spirit of the West -

Feisty consistently delivers a level of ingenuity and depth that the CCMA has come to equate with a vision shared only by designers of the highest caliber.

- Brandi Mills, Canadian Country Music Association -

THE MISSION
WE DEDICATE OUR DESIGN SKILL, MARKETING KNOWLEDGE AND RANCH WORK ETHICS TO SUCCESSFULLY INVESTIGATING AND SOLVING BRAND CHALLENGES. WE BELIEVE THAT TAKING THE TIME TO MAKE THE WORLD A BETTER PLACE IS TIME WELL SPENT.

Years Experience

Creative Designs

Double Espressos

Feisty Studio

THE CREATIVE PROCESS

The strategy behind the mystery of creativity

DISCOVERY
Stage One: Identifying the challenge. This is the research stage, building a solid foundation for ideas. Creating meaningful solutions for organizations begins with a deep understanding of their needs.
INTERPRETATION & IDEATION
Stage Two: Setting the course for inspired solutions. Here we transform the observations, field visits and conversations into actionable solutions through brainstorming and expansive thinking without constraints.
EXPERIMENTATION
Stage Three: Creating the solutions. Experimentation brings ideas to life. Building prototypes means making ideas and concepts tangible, learning while building and refining them into the finished product.
EVOLUTION
Stage Four: Adapting to tomorrow. Evolution involves planning the next steps beyond final execution, communicating the idea to people who can help realize it and documenting the process.
THE ANATOMY OF A BRAND

A little insight into the process and the hours that go into developing a brand.

  • Discovery = 7.5hrs
    Meeting with organization leaders to discuss creative brief. Researching the history of the organization, related events and sourcing community sentiment surrounding the brand.
  • Interpretation & Ideation = 35.75hrs
    Sketching concepts & variations, developing overall brand message, researching typography and testing fonts.
  • Experimentation = 64.5hrs
    Designing logos, creating prototypes, refining concepts, and fine tuning brand voice.
  • Evolution = 12hrs
    Finalizing brand package, establishing style guide and adapting to new applications.
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