Blackie Jackett Jr.
For A Good Time Call
2018 WCMA NOMINATED ARTWORK
For A Good Time Call was a true collaboration between band leader James Black and I. When asked what his vision was for the aesthetic of the band James replied, “It’s a Las Vegas dumpster from 1970, full of whiskey and questionable decisions.”
Right off the top we needed to design the website. James really liked the look of 1970s game shows, so I kept the colours in the warm reds, oranges and yellows of that era, as well as giving the hero photo a traditionally 70s frame with rounded corners. My favourite part of working with this band is their ‘anything goes’ attitude. With this in mind, I created the R-rated site menu, which later inspired the album title.
James worked closely with the photographer to capture the wild energy of the band, and he selected the photos for the package. The outhouse door on the cover was shot during the initial shoot, however it wasn’t actually attached to anything in the original photo, so the final image is actually a layered labour of love. The composite of the doorframe, hinge, and the room interior visible behind the door were sourced separately and meticulously blended to create the final cover image.
The typography was intentionally kept western cliché and a little rough around the edges just like the band. Blackie Jackett Jr. decided to not have a band logo, instead opted for more of a brand type style. Their name will always appear in a western style typeface, but is ever changing depending on the artwork application. As such, the band name appears in a different typeface, but similar style, on the album, each single cover, and the website.
The inside layout includes a haphazard photo collage James made, to which I added playful typography. This is another instance where I led the band to push the envelope with “explicit” credit headings. Instead of the traditional “musicians, songwriters, production” listings, I revised those section headlines to match the band’s attitude.
This 1970s fast and loose aesthetic was continued on the single covers. The two singles were being released at the same time, one clean track for commercial radio and the other explicit for alternative stations. We contrasted the rich yellows and reds of the custom BJJr light sign at night on “Bender” (the explicit track), with a lighter more suburban 70s daytime TV feel for “Stuck In Rewind” (the clean commercial track). To ensure brand consistency, in both cases, the images were kept grainy, and the vintage country type was tailored to each song.
You never know what to expect at a Blackie Jackett Jr. show, except that it’s going to be one heck of a party. By avoiding the platitudes and pleasantries found in traditional country packages, the artwork endears the band to their rowdy fans by reflecting the unruly attitude they all share.
- Client : Royalty Records Inc.
- Date : 20/04/2018
- Tags : BRANDING, MARKETING, PACKAGING, WEB