Down With Webster

Party For Your Life (P4YL)

PROJECT DESCRIPTION

Down With Webster came to me with a preselected album cover and photographs by legendary photographer Matt Barnes, which gave me a deluxe set of materials from which to develop the rest of the package. With an album title like “Party For Your Life,” Barnes delivered a wide variety of photos from an epic pool party. This photo journal of the party was reminiscent of the candid uncut style of alternative street style magazines, to which we paid homage to through the layout. I selected a hero image for each member of the band and a wide series of additional shots to create a sequenced photo narrative throughout the package. A clean sans serif typeface was used as to not distract from the wild action in the photos. The P4YL logo was created not only for use on the album package, but also on merchandise, the kick drum skin and marketing materials throughout the cycle.

PROJECT DETAILS

  • Client : Universal Music Canada
  • Date : 28/01/2014
  • Tags : MARKETING, PACKAGING