Down With Webster

Party For Your Life (P4YL)

PROJECT DESCRIPTION

Down With Webster came to us with a preselected ablum cover and photographs by star photographer Matt Barnes, which gave us a deluxe set of materials from which to develop the rest of the package. With an album title like “Party For Your Life,” there was no doubt that we were headed for a wild set of images coming from Matt. He certainly didn’t dissapoint, delivering a wide variety of photos from a pool party worthy of Kanye West. This photo journal of the party was reminicent of the candid uncut style of alternative magazines, to which we paid homage to throughout the layout. We selected a hero image for each of the guys and a wide series of additional shots to create a photo narrative throughout the package. A clean sans serif typeface was used as to no distract from the wild action in the photos. The P4YL logo was created not only for use on the album package, but also on merchandise, drum skin and marketing materials throughout the cycle.

PROJECT DETAILS

  • Client : Universal Music Canada
  • Date : 28/01/2014
  • Tags : MARKETING, PACKAGING