Point B Fitness

PROJECT DESCRIPTION

Point B Fitness may very well be the definition of feisty. Their unique blend of training involving conditioning, kickboxing, and yoga actually got us excited about the gym. They really like the clean black and white aesthetic that has become popular to date so we made sure that was a main pivot point for the brand. We updated their logo with a fresh clean typeface and adjusting the alignment of their pre-existing “circle B” emblem they wanted to keep. For the promotional materials we added a dash of high contrast colour to give the art a little more dimension. We included this detail on the social media content as well as writing a few additional inspirational tags to create more of a series of images.

PROJECT DETAILS

  • Client : Point B Fitness
  • Date : 11/02/2016
  • Tags : BRANDING, DIGITAL, MARKETING