Spirit of the West

Spirituality: The Consummate Compendium

PROJECT DESCRIPTION

At the initial concept meeting for the Spirit Of The West 25th Anniversary package we were handed a large envelope jam packed with backstage photos, tour advance sheets, passports and handwritten lyrics and melodies. This wealth of materials was to be curated into a special edition greatest hits package. This fun loving band was very open to showing all the shenanigans that went on behind the scenes over the last 25 years of performing together. We made sure that each member’s unique character was highlighted throughout the package. Even including some of the hilarious backstage antics showing that the guys were as playful off stage as they were on. The band is very much a family and as such we opted to create an album of memories for this double-disc set. The outside of the large digipak was created to be an old leather book, with the embossed spine for added effect. We capitalized on all the unique items provided by the band to really give fans an inside look at this great Canadian icon.

PROJECT DETAILS

  • Client : Warner Music Canada
  • Date : 15/07/2000
  • Tags : BRANDING, PACKAGING