Years Creating Rockstar Brands
Fierce Creative Works
DISCOVERY: Identifying the challenge. This is the research stage, building a solid foundation for ideas. Creating a meaningful visual identity begins with a deep understanding of a client’s vision and goals.
INTERPRETATION: Setting the course for inspired solutions. Here we transform the observations, field visits and conversations into actionable concepts through brainstorming and expansive thinking without constraints.
EXPERIMENTATION: Creating the solutions. Experimentation brings ideas to life. Building prototypes means making ideas and concepts tangible, learning while building and refining them into the finished product.
EVOLUTION: Adapting to tomorrow. Evolution involves planning the next steps beyond final execution, communicating the idea to people who can help realize it and documenting the process.