The 2019 CCMA Awards was Feisty Creative’s most ambitious project to date. This landmark rebrand and corporate design marked 15 years of spectacular collaboration between Feisty and the Canadian Country Music Association. We designed an innovative visual identity system that was carried across print, digital, broadcast and even the physical CCMA trophy design. The social media graphics were created as interactive and seamless galleries with each image connected to the last. The same approach was applied to all nominee and performer announcements, giving the CCMA an edge in their digital marketing campaign that year. All in all it was a major undertaking for Feisty. Over the course of the awards season from May until September, we created over 1600 graphics. All pieces struck a tone of glamour and and an upscale vibe, that offered a nod to Canadian Country roots while now celebrating the global cultural phenomenon that our stars have become.
