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Label founders ShoShona Kish and Amanda Rheaume honoured us with the creation of the visual identity for their new indigenous record label. The branding is rooted in the Seven Fires Prophecy with each brand element serving purpose with specificity.

The Anishinaabe prophecy of the Eighth Fire refers to the time when Anishinaabe people and settler communities will come together to build the “eighth and final fire” of justice, peace and harmony. It represents the resurgence, protection and liberation of Indigenous Nations and a path taken toward spirituality, over materialism and destruction. It is recognized as a period of eternal peace when Indigenous peoples are free of suffering and struggle. The word Ishkode means fire in Anishinaabemowin.


Date & Time

June 29, 2021