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With over 170,000 followers tapped into her weekly style tips, the Style by KimXO channel brought us on board to get their overall brand red carpet ready. All that began with the primary brand visual identity where we paired a stylized European typeface with a trend setting colour palette that would be updated each year to match the latest colours of the season.

The StylebyKimXO.com website was given the same luxurious treatment and the architecture of the site was split to accommodate KimXO’s two primary audiences, her large social media following and the celebrities and brands looking to partner with her. This allowed for the careful curation of content tailored for each key audience, while not burdening them with content that may be of little interest.

Overall, the Style by KimXO brand was taken to new heights with this luxurious brand upgrade.

Date & Time

March 3, 2021