For thirty years, members of the LGBTQ community have gathered in Barbara Hall Park (formerly Cawthra Square Park) to honour, remember and celebrate those we have lost to HIV/AIDS. I too have been touched by this awful disease and have participated in the AIDS Candlelight Vigil ceremony annually for several years. 2014 marked the 30th Anniversary of the vigil and the organization expected record crowds as it was also the same year Pride Toronto hosted WorldPride. In mid 2013 we approached the committee with a proposal to donate $5,000 in design services to use however they needed. In early 2014 I met with the committee and we all unanimously agreed that it was the ideal time to re-brand the entire event.
- Date : 24/06/2014
- Tags : BRANDING, CORPORATE COLLATERAL, MARKETING, MERCHANDISE